Creator Dictionary

Q: What is another name for RPM?

RPM is also known as: Revenue Per Thousand. Revenue Per Mille (thousand) — the actual revenue a creator earns per one thousand video views after the platform takes its share. RPM is distinct from CPM in that it reflects the creator's take-home earnings rather than the advertiser's spend. RPM is influenced by factors including audience geography, content niche, viewer engagement, and ad format.

Q: How does RPM relate to the creator economy?

RPM is a Monetization concept in the creator economy. Revenue Per Mille (thousand) — the actual revenue a creator earns per one thousand video views after the platform takes its share. RPM is distinct from CPM in that it reflects the creator's take-home earnings rather than the advertiser's spend. RPM is influenced by factors including audience geography, content niche, viewer engagement, and ad format.

Definition

Revenue Per Mille (thousand) — the actual revenue a creator earns per one thousand video views after the platform takes its share. RPM is distinct from CPM in that it reflects the creator's take-home earnings rather than the advertiser's spend. RPM is influenced by factors including audience geography, content niche, viewer engagement, and ad format.

Related Terms

Platforms & Tools★ Featured

RPM

Definition

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YouTube

Monetization

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CPM

Revenue Sharing

Platform Revenue Sharing

Ad Blocker

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