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Shadow Ban

Also known as:Soft BanStealth BanGhost Ban

Definition

A platform action in which a creator's content is algorithmically suppressed or hidden from non-followers without any explicit notification to the creator. Shadow banning reduces a creator's discoverability and reach without triggering a formal strike or ban, making it difficult to detect and appeal. It is commonly reported on platforms including TikTok, Instagram, and Twitter/X.