Definition
A short link is a condensed, abbreviated URL created by a link shortening service that redirects to a longer destination URL. Short links are used in social media posts, video descriptions, and print materials where long URLs are impractical or visually unappealing. Services like Bitly, TinyURL, and Rebrandly create short links that can also track click data. Branded short links (e.g., rblake.co/course) improve memorability and reinforce brand identity. Short links with tracking parameters are essential tools for measuring the effectiveness of marketing campaigns.