Brand IKIGAI

A Roberto Blake extension of the Creator IKIGAI framework specifically for defining a creator's brand identity. The Brand IKIGAI uses a four-circle Venn diagram with Topics, Skills, Purpose, and Transformation as the primary elements. Their intersections reveal: Expertise (Topics + Skills), Vision (Topics + Purpose), Impact (Purpose + Transformation), and Income (Skills + Transformation). The center — where all four overlap — is your Brand: the core identity that guides every content decision, partnership, and product offering. While Creator IKIGAI helps you find your reason for creating, Brand IKIGAI helps you define what your brand stands for in the market.