Average Views Per Video (YouTube)

Average Views Per Video is a channel-level metric that calculates the mean number of views across all published videos on a YouTube channel. It is calculated by dividing total lifetime views by the total number of videos. This metric provides a baseline for evaluating overall channel performance and identifying outlier videos that significantly over- or under-perform the channel average. A rising Average Views Per Video over time indicates channel growth and improving content quality, while a declining average may signal audience fatigue, inconsistent posting, or declining relevance. It is a key input in identifying which content formats and topics drive the most consistent viewership.