Definition
WhatsApp is a Meta-owned messaging platform with over 2 billion users globally, offering end-to-end encrypted text, voice, and video communication. WhatsApp is the dominant messaging platform in many international markets including India, Brazil, and Europe. For creators with global audiences, WhatsApp Channels and WhatsApp Business provide tools for broadcasting content, managing customer communications, and building community. WhatsApp's encryption and international reach make it a valuable tool for creators targeting non-US audiences.