View to Swipe Ratio

A Roberto Blake performance metric for YouTube Shorts measuring the percentage of viewers who watch a Short versus those who swipe away before completing it. A view-to-swipe ratio of 85 percent or higher is Roberto Blake's benchmark for "proven value" — indicating that the Short is compelling enough to hold the majority of viewers who encounter it. This metric functions similarly to Audience Retention for long-form videos but is specific to the Shorts format, where the swipe gesture is the primary disengagement signal. Creators should use this metric to evaluate which Shorts concepts resonate before scaling them in a Shorts Blitz.