Sponsored Integration

A brand mention or promotion that is woven into the creator's regular content — as opposed to a dedicated sponsored video that is entirely about the brand. Integrations are typically shorter (30–90 seconds) and appear within a video that has its own independent topic and value. Integrations are generally preferred by audiences over dedicated sponsored videos because they feel less intrusive, and they are preferred by some creators because they allow the content to stand on its own merits while still generating sponsorship revenue.