Definition
Retargeting is a digital advertising tactic where you show ads specifically to people who have already interacted with your content or brand. This means if someone visited your website, watched a certain video, or even engaged with a specific social media post, you can then serve them targeted ads. It's about re-engaging an audience that has already shown some level of interest, rather than trying to reach completely new people. You're not casting a wide net; you're focusing on those who’ve already raised their hand. This matters for creators because it allows you to convert warm leads into paying customers for your products, courses, or memberships, maximizing your ad spend.