Definition
Media sales is the process of selling advertising inventory, sponsorships, or content placements to brands and advertisers. In traditional media, media sales teams sell commercial slots, display ads, and sponsored content. In the creator economy, media sales manifests as direct brand deal negotiation, programmatic advertising, and sponsored content packages. Creators who understand media sales principles — including CPM pricing, audience demographics, and media kits — can command significantly higher rates for their sponsorships than those who rely solely on inbound inquiries.