Definition
A marketing funnel is a structured path you design to guide your audience from simply discovering your content to becoming a paying customer or a deeply engaged community member. It outlines the steps a potential fan takes, from initial awareness of your work, through building interest and desire, to ultimately taking a specific action like buying a product, joining a membership, or signing up for your email list. It's about intentionally moving people through a journey rather than hoping they stumble into a purchase. This matters for creators because a well-designed funnel turns casual viewers into reliable revenue and community, making your creator business sustainable.