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LinkedIn InMail

Definition

LinkedIn InMail is a premium feature on LinkedIn that lets you send direct messages to people you aren't connected with. Think of it as a way to cold-email someone important on LinkedIn without needing their email address. You get a limited number of these credits each month, and they're best used for targeted outreach to potential collaborators, brand contacts, or industry leaders. It's not for spamming; it's for making a direct, professional pitch when a connection request isn't enough. Why it matters for creators: This is a direct line to decision-makers for brand deals, podcast guest spots, or other business opportunities that can grow your creator income.