Definition
IGTV (Instagram TV) was Instagram's long-form vertical video platform, launched in 2018 and later merged into the main Instagram video tab in 2022. IGTV represented Instagram's attempt to compete with YouTube for long-form creator content and was notable for its native vertical video format. Its consolidation into Instagram Reels and the main feed reflects the platform's pivot toward short-form content.
Related Terms
Also Referenced By
4These terms link to IGTV in their definitions.