Definition
A hashtag is a keyword or phrase prefixed with the '#' symbol, used primarily on social media platforms to categorize content. It makes your posts discoverable by people interested in specific topics, even if they don't follow you directly. Think of it as a digital filing system that helps users find relevant content and helps creators get found. Strategic use of hashtags can significantly expand your reach beyond your existing audience. Don't just throw them in; research what's relevant to your niche and audience. This matters for creators because effective hashtag use is a free and powerful tool to increase visibility, attract new followers, and grow your brand organically.