FOCUS Framework

A Roberto Blake Original framework for evaluating and selecting video topics to ensure they work for your channel rather than against it. The five elements are: Fit (aligning topics with audience interests and goals), Outliers (standing out by choosing less obvious but compelling ideas), Context (relevance to current viewer challenges or desires), Uniqueness (your unique angle or approach to the topic), and Specific (narrowing down for clarity and precision). The FOCUS Framework is designed to prevent creators from making the common mistake of choosing topics that seem interesting to them but fail to serve their audience or differentiate their channel.