End Screen Click Rate

End Screen Click Rate is a YouTube analytics metric that measures the percentage of viewers who clicked on an end screen element — such as a suggested video, subscribe button, or external link — during the final 5-20 seconds of a video. End screens are a critical tool for driving continued viewership and subscriber growth, as they appear at the moment when a viewer has just finished watching and is deciding what to do next. A high End Screen Click Rate indicates effective end screen design and placement. Best practices include pointing to a specific related video rather than a generic playlist, and using verbal and visual cues to direct viewers to the end screen.