DTC

DTC, or Direct-to-Consumer, means selling your products or services directly to your audience without relying on middlemen like retailers or distributors. For creators, this often looks like selling your own merch, digital products (like courses or templates), or even physical goods you've designed, right from your own website or platform. It's about owning the customer relationship and the sales process from start to finish. This model gives you more control over your brand, pricing, and customer data. Why it matters for creators: DTC maximizes your profit margins and builds a direct, owned relationship with your audience, which is critical for long-term independence.