Click Watch Repeat Framework

A YouTube content strategy framework coined by Roberto Blake that describes the three-stage viewer behavior loop that drives algorithmic growth: Click (the thumbnail and title compel a viewer to click), Watch (the content retains the viewer through completion or high average view duration), and Repeat (the viewer returns to the channel, subscribes, or shares — signaling to the algorithm that the content deserves wider distribution). Optimizing for all three stages simultaneously is the foundation of sustainable YouTube channel growth.